Shaping Your Career Through Personal Brand Communication
Part 2: Personal Branding & Written Communication Excellence
Thursday, February 22, 2018 · 9 - 11 AM
When we think of branding, most of us think of applications for businesses and entrepreneurs who sell products and services. However, as higher education professionals, we are constantly shaping our own personal brand every day via our behavior, communication (both verbal & non-verbal) style, mindset, and influence. How we communicate impacts our stakeholder audience (managers, co-workers, peers, and customers) and our future career prospects. Professionals who are serious about their careers are aware of the connection between their communication and their results and are constantly adapting their style to serve the intended purpose.
Join us in this 2-part interactive boot camp to explore ways to sharpen your personal branding saw and enhance your communication skills.
You may register for either OR both of the two-hour sessions. Participants who complete both sessions will receive a digital badge that can be shared via social media outlets.
Session II: Personal Branding & Written Communication Excellence
This course continues to explore the connection between personal branding and our professional and personal success via our written communications. In this workshop, you will learn how to set quality writing standards that help increase productivity, resolve issues, avoid common errors, and heighten credibility and reputation.
As a participant in this interactive session, you will learn how to:
- incorporate the 4 C's of Written Communications (complete, concise, correct, and clear),
- learn a proven process to quickly and clearly write and fine-tune documents, and
- utilize a 'documents as tools' approach to writing effective memos, email, minutes that cut through the clutter.
Participants in both sessions will leave having created a personal branding statement that can be used as their personal north star vision for engaging in powerful communication.
To register for part 1 of the session, click here.
Space is limited and registration is required. Registration deadline is Friday, February 16th.
If you register for a workshop and your attendance plans change, please email us at hrtraining@umbc.edu.
Please arrive early so we can begin promptly at 9:00 a.m