Marketing to Win Government Contracts
Government Contracting Institute
Wednesday, March 6, 2013 · All Day
Marketing to Win Government Contracts
The class focus is developing a detailed tactical process of identifying effective
marketing processes for defense, civilian and intelligence agencies,
company-specific prime contracting, subcontracting and teaming
strategies, marketing strategies and tactics tailored to the federal
market, including white papers, capability statements, lead generators,
networking, conferences, vendor meeting, capability briefings,
debriefing and the required marketing registrations, locations,
databases and processes for success. Social media, web site
requirements, press releases, public relations, advertising, radio,
blogs and other tools are discussed with templates and samples.
The class focus is developing a detailed tactical process of identifying effective
marketing processes for defense, civilian and intelligence agencies,
company-specific prime contracting, subcontracting and teaming
strategies, marketing strategies and tactics tailored to the federal
market, including white papers, capability statements, lead generators,
networking, conferences, vendor meeting, capability briefings,
debriefing and the required marketing registrations, locations,
databases and processes for success. Social media, web site
requirements, press releases, public relations, advertising, radio,
blogs and other tools are discussed with templates and samples.
Date: March 6, 2013
Location: UMBC Research and Technology Park, Baltimore, MD
Cost: $995, includes course materials and lunch
