HAPP 398 - Health Care Marketing
This course focuses on the unique needs of marketing in healthcare from the perspectives of the physician, patient, healthcare facilities, and health systems. The four main components include:
1. the foundation of healthcare marketing
2. the five “P”s of healthcare marketing
3. interpersonal skills of the healthcare marketer
4. strategic actions of the healthcare marketer
Case studies and guest speakers are utilized.
Course ID: 51278
Consent: No Special Consent Required
Summer Session 1: 5/30/17-07/07/17
TuThu 1:00 p.m. – 4:10 p.m.
Instructor: Paul Coakley
Public Policy, Room 208