Understanding the PR Machine
with Sarah Rose Attman
Tuesday, January 27, 2015 · 11 AM - 3 PM
This class covers the basics of PR. What is “public relations”? What is “the media”? How does an idea turn into a printed article on the front page of the New York Times Business section? (Anything is possible!)
Most CEOs know they “need” PR, but don’t really understand what it is. Don’t waste your seed money on some fancy overpriced firm! Instead, with a few basic tips and a general understanding of the “machine”, you can do it yourself.
Bottom line, we’ll start answering the ubiquitous question: “How can I get my company into Tech Crunch already?! Grandma is waiting to brag to her friends.”
This session will be followed by private office hours with Sarah. Please contact Jeremy Johnston (jeremy92@umbc.edu) for more information.